About Us

People First™ — Strategic HR consulting for impactful growth across EMEA.

About us

People First is a Human Capability consultancy firm
headquartered in Amsterdam, Netherlands .
We bring extensive experience and expertise in
developing Human Capability across diverse industries
in Europe, the Middle East, and Africa.
As talent brokers, we help unlock your people’s potential
and grow your business by investing in your workforce.
We align Employee Experience with operational
excellence, helping you achieve a balanced focus on both
people and performance

meet athmane

Principal Consultant | Talent Development Professional

With over 18 years of experience across pharmaceuticals, energy, telecoms, and FMCG, Athmane is a seasoned HR expert who builds people strategies and drives performance in complex, multicultural environments.

Based in Amsterdam, he has led projects across Europe, the Middle East, and Africa—adapting solutions to cultural and market nuances to fuel sustainable growth.

Athmane holds a Bachelor’s in Sociology, a Postgraduate Degree in HR Management, and is pursuing a Master’s in Digital Business & Entrepreneurship at Salford University—enhancing his edge in innovation and transformation.

Athmane ouadah

Principal Consultant | Talent Development